Gemalto B.V.
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Publicatie datum
23 feb 2016 - 07:00
Statutaire naam
Gemalto B.V.
Titel
Oi Brazil launches innovative Gemalto SmartApp mobile marketing solution
Bericht
App-based technology optimizes content for smartphones and
greatly improves customer engagement and monetization
Mobile World Congress, Barcelona, Spain - February 23, 2016 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Brazilian mobile operator Oi, with near y 50 million subscribers, is launching Gemalto's new SmartApp solution. The innovative mobile marketing channel is optimized for smartphones offering rich multimedia content to improve customer engagement and monetize the opt-in database. When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can now deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones.
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Datum laatste update: 16 maart 2025