Sopheon plc
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Publicatie datum
18 mei 2010 - 08:00
Statutaire naam
Sopheon plc
Titel
Afton Chemical Selects Idea Lab
Bericht
Afton Chemical Sparks “Passion for Solutions”
with Sopheon’s Idea LabTM Software
Deployment Augments Company’s Earlier Adoption of Sopheon Software for
Innovation Process Automation, Portfolio Management and Resource Planning
MINNEAPOLIS and LONDON - May 18, 2010 - Sopheon, the international provider of software and services for product lifecycle management, announced today that Afton Chemical, a global leader in the manufacture of lubricant and fuel additives, has selected Sopheon's Accolade® Idea Lab idea development solution to enhance the company’s product innovation processes. Already a user of Sopheon’s software for innovation process automation, portfolio management and resource planning, Afton Chemical will deploy Idea Lab to generate, nurture and develop new product ideas. Initial implementation will provide access to the solution for all Afton Chemical employees in the company’s EMEAI (Europe, Middle East, Africa and India) region.
Innovation is an important area of strategic focus for many of today’s chemical manufacturers. In a recent PricewaterhouseCoopers survey, 65 percent of the participating chemical company CEO’s said they plan to increase their investments in research and development over the next three years. That was more than any other sector except entertainment and media. A separate study determined that the top innovators will gain an edge over their peers from two factors: successful management of their product portfolios and strong idea management.
For Afton Chemical, the quest to improve ideation sprang directly from its growth strategies. “Our business goals are ambitious and challenging,” said Alan Cotter, senior product manager for Afton Chemical’s EMEAI region. “They are built around providing customer-based solutions within our existing markets. We have an excellent record of new product development, but saw a need to develop an enhanced approach to generating and capturing new ideas across the organization.
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Datum laatste update: 22 december 2025