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Sustainability claims

The financial sector has a crucial role in making the economy more sustainable. Communications, including marketing, by market participants often contain sustainability ambitions and other sustainability claims.

Tools to comply with information requirements

The AFM considers transparency on sustainability aspects of great importance. We therefore see the growing attention to this by market participants as a positive development. As with other information, sustainability claims should be correct, clear and not misleading.

In these Guidelines on sustainability claims, financial institutions and pension providers will find tools to comply with the existing information requirements. The Guidelines do so by means of three main principles

In the Guidelines, the principles are supplemented by further explanation, and practical examples.