Sustainability claims
The financial sector has a crucial role in making the economy more sustainable. Communications, including marketing, by market participants often contain sustainability ambitions and other sustainability claims. Existing standards for information provision apply to this.
What does the AFM expect from market participants?
Market participants only make sustainability-related claims that are correct, clear and non-misleading, or, in the case of pensions, balanced.
Tool: the Guidelines on Sustainability Claims
The Guidelines on sustainability claims contain the three main principles for making fair and correct claims that meet information disclosure standards. Refrain from making a sustainability claim if you cannot substantiate it.
In the Guidelines, the principles are supplemented by further explanation, and practical examples.