Use of AFM logo with explicit permission only

The AFM regularly receives inquiries from financial institutions as to whether they may display the AFM logo, for instance on their websites or letterhead. The AFM only grants permission for use of its logo in exceptional cases; it may not be used as a quality mark.

The AFM logo has been filed and registered with the Benelux Trademarks Office. Based on this registration, the AFM has exclusive right to the logo, and use of the logo by parties other than the AFM is unlawful.

Licensed companies may of course make it known that they hold an AFM license and that they are subject to supervision by the AFM. Companies may also place a link to on their websites at their own discretion.

In conclusion: the AFM does not permit use of its logo, because this creates the impression that it is a quality mark.

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